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Justine Durot

Our values and principles

Justine develops her products to be pretty but mainly practical! She also ensures that the brand respects the safety of babies above all. Most of the creations are made with Liberty of London fabrics, which means quality products.

The towelling and teddy fabrics come from a Belgian company EOKO-TEX certified, which is the highest ecological quality. It guarantees a minimum of substances harmful to health.

The founder

In Juju’s children’s dreams lived multicolored fairies, joking goblins and light-hearted little dancers! Since childhood, she has been developing her artistic skills and drawing, singing, dancing at the top of her lungs. Her grandmother, a seamstress, gave her the desire and taste for fashion and creations.

Naturally, she went on to study fashion design in Brussels with a specialization in children’s fashion. The Christian Lacroix house rewards her for her collection on the theme of candy, which she calls “Rien que des bêtises…”. This recognition gave her the assurance that she was in her rightful place in the world of childish creation.

10 years later, after working for different brands of children’s clothing, it was time to let her creativity blossom fully and bring “Rien que des bêtises…” back to life.

So behind her sewing machine, it’s for children she weaves the threads of her life stitch by stitch, in invention of unique handmade creations just for your little ones!

The conception

The brand was born in 2015 near Lille in France. It’s built according to Justine’s inspirations and with the precious advices of her sister and friends. Rien que des bêtises products combine colour, softness and imagination in a refined and practical style.

Choices of our quality fabrics are made by Justine, who makes each piece in her shop and workshop in Roubaix.

Some articles are also entrusted to an adapted work company (ETA) in Belgium, which facilitates the integration of disabled people through a professional activity.

Since September 2016, Rien que des bêtises has joined the Maisons de mode label.

The objective of this collective is developping textile creations by offering services and places dedicated to young fashion designers, to make them participate in the textile renewal of the North.